AsystAILicensee & Business Name Policy
How licensed professionals and businesses must present themselves on AsystAI. This policy applies along with the AsystAI Terms of Service and the Photo Policy.
Last updated October 6, 2026
Why
In most states, licensees who advertise or offer their services must use their name as it appears on their professional license, and the business name they're licensed or registered under. Real estate licensees in Florida, for example, must advertise under their licensed name and their brokerage's registered name. Similar rules apply to mortgage loan originators, contractors, insurance agents, appraisers and other licensed professions.
AsystAI applies one standard everywhere, so buyers, sellers and other members always know exactly who they're dealing with.
Who this applies to
- Licensees: anyone who offers services that require a license, including real estate sales associates, brokers and broker associates, mortgage loan originators (NMLS), contractors, insurance agents, appraisers, home inspectors, attorneys and CPAs.
- Businesses: any profile marked as a business, including brokerages, lenders, builders, developers, title and law firms, property managers and service companies.
What must match
| On AsystAI | Must match |
|---|---|
| Your name | Your name exactly as printed on your professional license |
| License type, number, state and expiration | The issuing state agency's record (for example DBPR in Florida, NMLS Consumer Access for loan originators) |
| Business or company name | The name registered with the state: the corporation or LLC name, or the registered fictitious name (DBA) your business actually operates under |
| Brokerage (real estate licensees) | The brokerage your license is currently active under, by its registered name |
| Business logo and branding | The business you're licensed or registered under. No other company's logo or name |
Allowed
- Your licensed name, with your brokerage or business name
- A team or brand name shown alongside your licensed name and your brokerage's name
- A registered DBA, used exactly as registered
- Updating your details when your license or registration changes
Not allowed
- Nicknames, shortened names or team names in place of your licensed name
- A business name that isn't registered, or differs from the registration
- Presenting yourself as licensed with an expired, inactive or suspended license
- Showing a brokerage or company you're not licensed or registered with
- Someone else's license, name or credentials
How we verify
- Licenses: you upload your license with your name exactly as printed. A broker or AsystAI reviewer checks it against the state record. Once a real estate license is verified, that name becomes your name on AsystAI (Directory, profile page, letters, listings and brokerage rosters) and is locked. To change it, upload your updated license.
- Businesses: we may ask for proof of registration, such as your state's corporation or LLC record (Sunbiz in Florida) or your fictitious name registration, and the business's own license where one is required.
- The verified check: a green check appears only when your details match and your license is current. See the Photo Policy for the headshot requirement.
When details don't match
- We may hold a license for review, hide a verified check, edit a name or business name to match the record, or remove a profile, listing or letter until the details match.
- Licenses are rechecked when they expire. An expired license loses its check until a renewed one is verified.
- Repeated or deliberate misrepresentation can lead to account suspension and may be reported to the licensing agency.
Each state sets its own advertising rules, and some are stricter than this policy. Licensees remain responsible for following their own state's rules and their broker's or employer's policies. This page isn't legal advice. Questions or a report about a profile: joe@ampmenow.com.